A Complete Guide to Shopify Selling Plans & Subscription Options

Recurring revenue is the holy grail of e-commerce. Subscriptions create predictable cash flow, increase customer lifetime value (LTV), and lower your customer acquisition costs (CAC) over time. In Shopify, this is managed via Selling Plans.

What is a Shopify Selling Plan?

A Selling Plan represents how a product can be sold and delivered. It outlines variables such as:

• Frequency: E.g., deliver every 2 weeks, monthly, or quarterly.
• Pricing Policies: E.g., save 10% on recurring orders.
• Options: E.g., prepaid subscriptions vs. pay-per-delivery.

Setting Up Subscription Discounts

The most common incentive for subscribing is a discount (the "Subscribe & Save" model). You can offer:

• A percentage discount (e.g., 10% off all recurring orders)
• A fixed amount discount (e.g., save $5 per delivery)
• Tiered subscription discounts (e.g., 10% off the first 3 deliveries, then 15% off subsequent orders)

Managing Subscriptions with Promofy

Promofy helps you manage and automate your Selling Plans. You can assign subscription logic to individual products, set up automated discount rates, and configure cart checkout pages to display subscription choices cleanly. By creating a friction-free recurring purchase flow, you build a steady base of loyal repeat buyers.